• Search
  • News
    • Opinion
    • Tournaments
      • Emirates Australian Open
      • PGA Championship
      • The Open Championship
      • U.S. Open
      • The Masters
      • 2020 Olympics
    • Video
  • Equipment
    • Accessories
    • Balls
    • Drivers
    • Fairway Woods
    • Hybrids
    • Irons
    • Putters
    • Wedges
    • Fashion
      • Autumn / Winter
      • Spring / Summer
  • Travel
    • New Zealand
    • Australia
    • International
  • Top 50 Courses
  • Play Your Best
    • Instruction
    • Golf Rules
  • Magazine
    • Read past issues
    • Mailing List
  • Advertise With Us
 logo
Lost your password?
  • News
    • Opinion
    • Tournaments
      • Emirates Australian Open
      • PGA Championship
      • The Open Championship
      • U.S. Open
      • The Masters
      • 2020 Olympics
    • Video
  • Equipment
    • Accessories
    • Balls
    • Drivers
    • Fairway Woods
    • Hybrids
    • Irons
    • Putters
    • Wedges
    • Fashion
      • Autumn / Winter
      • Spring / Summer
  • Travel
    • New Zealand
    • Australia
    • International
  • Top 50 Courses
  • Play Your Best
    • Instruction
    • Golf Rules
  • Magazine
    • Read past issues
    • Mailing List
  • Advertise With Us

An early look at Titleist’s new AVX golf balls

E. Michael JohnsonOctober 13, 2017
EquipmentGolfNewsTitleist

A few weeks back it became known that Titleist was planning to introduce a three-piece, urethane-covered golf ball called the AVX. Now that ball has hit the shelves in golf shops in select markets and Golf Digest happened to come across a dozen out in California.

The ball, which is on the USGA Conforming List of Golf Balls, is designed for golfers seeking a premium performance golf ball with an emphasis on long distance and soft feel. The balls are housed in a green box and the verbiage on the box hammers home the distance and soft feel theme.

“AVX utilizes innovative, high speed, low compression core technology, resulting in a powerful engine to drive remarkable distance with exceptionally soft feel,” states one part.

“The high flex casing layer enhances speed and controls spin to promote even greater distance,” states another. And so on.

Upon inspection, the ball appears to have a shallower dimple pattern than the company’s Pro V1 or Pro V1x. According to the box, the pattern is a 352 tetrahedral catenary dimple design that produces flight consistency.

Titleist is now seeking additional golfer feedback to determine whether the AVX will be introduced worldwide. To that end, a card inside the box invites golfer to provide feedback through a website and is offering a $20 prepaid cash card to the first 350 respondents, provided they complete a second survey.

The foray into the soft feel premium ball arena makes sense for Titleist. As the undisputed market leader in golf balls it only seems logical it would not want to leave any aspect of the market untended to. The company enjoyed success when introducing its Velocity golf ball as an entry into the two-piece, distance ball market.

The company is likely to having taken note of the success of Callaway’s Chrome Soft/Chrome Soft X balls (which account for nearly seven percent of the golf ball market), along with the institutional knowledge of the likely excitement surrounding any new Titleist golf ball (especially in the premium category) and it would not be a stretch to think this ball will ultimately be available to more than just a few select consumers. Already some consumers are trying to cash in on the limited release, as some are available on eBay for $26 per sleeve or close to $70 per dozen.

AVXE. Michael JohnsonEquipmentGolfNew Zealand Golf DigestNewsTitleist

Related Posts

  • Six things to watch in golf’s build up to the Masters

    Joel BeallFebruary 21, 2018
  • Danielle Kang wins Buick LPGA Shanghai by two, her second career victory

    Keely LevinsOctober 22, 2018
  • New Zealand contingent dominate at the Fiji International

    Olivia McMillan at Natadola BayAugust 17, 2017
  • Get control over your clubface like Patrick Reed

    Matthew RudyApril 10, 2018
  • Danny Lee out of World Cup of Golf

    Golf NZNovember 17, 2018
  • MUST-SEE VIDEO: Was this the greatest Masters celebration ever?

    Ryan HerringtonApril 15, 2019
  • Watch Tiger Woods make par from a pretzel stand

    Alex MyersFebruary 23, 2018
  • Patrick Reed denies cheating after being hit with two-stroke penalty in bunker

    Brian WackerDecember 7, 2019
Facebook 12,989Fans
Twitter 15Followers
Instagram 661Followers

Newsletter Signup

This form needs Javascript to display, which your browser doesn’t support. Sign up here instead

Latest Posts

US Open 2022: Everyone who has qualified to compete at The Country Club in Brookline

May 25, 2022

Justin Thomas’ sleep stats help explain his winning week at the PGA Championship

May 25, 2022

Social media

Search

Newsletter

This form needs Javascript to display, which your browser doesn’t support. Sign up here instead

  • Subscribe
  • Advertise With Us
  • Terms and conditions
  • Privacy Policy
  • Contact Us
  • GolfDigest.com