Welcome to the first issue of New Zealand Golf Digest, which breaks new territory in golf publishing.
New Zealand Golf Digest is the 29th international affiliate of Golf Digest, the world’s largest sporting publication with a combined readership of more than 15.5 million golfers. Golf Digest spans the globe from the United States to Russia, and Argentina to China.
Perhaps the most surprising aspect is why it’s taken so long to bring the world-famous Digest brand to New Zealand. After all, New Zealand is a mature golf market with about 105,000 registered club members and 85,000 social golf members. In addition, there are another 120,000 Kiwis who play the game on a regular basis.
By that measure, there are more than 300,000 golfers in New Zealand. And with more golf courses per capita than any other country in the world, there is certainly a gap in the market for an internationally renowned brand such as Golf Digest to fill with news and information about everything to do with golf.
“We’re looking to create a product that absolutely mirrors the level of professionalism Golf Digest has around the world, but really giving it a New Zealand flavour,” says publisher Nick Cutler (managing director of CMMA Digital & Print).
“The Golf Digest brand continues to expand across the globe. There’s no reason why a proud golfing nation such as New Zealand should miss out.”
Indeed, New Zealand consistently punches above its weight on every field, pitch, track, court, pool and velodrome.
And apart from boasting an international golf superstar such as Lydia Ko, New Zealand has emerging world-class players such as Danny Lee, Ryan Fox and Michael Hendry.
New Zealand Golf Digest will be available as a digital-only publication. From an economy of scale, a digital version makes perfect sense given that New Zealand has a relatively small population base and Kiwis have demonstrated that they’re great adaptors of digital technology.
“The magazine market across the globe is in a state of change and we see the future as being the area of digital. People want content immediately on their phones and mobile devices as well as their desktop,” says Cutler.
“A digital magazine is the fastest and easiest way to deliver our product to the New Zealand audience. Plus, in the mobile age, you can also add video and links directly through to [golf suppliers], allowing for the consumer to have a better experience.”
When we talk about digital, it’s not just a digital magazine but a website with daily news and the social media connection that allows readers to have a two-way conversation with the publication.
No longer will New Zealand golfers have to satisfy their appetite by visiting international sites. Readers of New Zealand Golf Digest will have access to high-class content from the Digest stable.
Each month you’ll get instruction from the likes of Phil Mickelson, Jordan Spieth, Bubba Watson and Rickie Fowler as well as tips from Jack Nicklaus, Tom Watson, Butch Harmon and David Leadbetter.
Plus, we’ll provide you with information about the latest equipment and stories on the interesting figures in golf, at home and abroad.
In that regard, feel free to give us feedback and let us know what you would like to read and see. Email me at email@example.com.
The secret is out about New Zealand golf. It’s quickly become a go-to destination for world golfers. Now it’s time for us to deliver international content with a distinctly New Zealand flavour.