FootJoy today launched the all-new FJ Fury. The athletic infused styling, combined with the most feature-laden component package in its class, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performance.
FJ Fury is the latest addition to FJ’s performance lineup and is highlighted by a number of unique performance features, including an internal fit system that focuses on fit, comfort and support.
“With FJ Fury, we created a product that was designed from the inside-out,” said Richard Fryer, director of product management, FJ Footwear. “As a result, FJ Fury’s TruFit System balances lightweight, responsive support with a new dynamic outsole that delivers comfort and stability throughout your round.”
Designed from the inside-out, FJ Fury features the proprietary TruFit System, providing stability where golfers need it and comfort where they want it. Inside the shoe is a soft, stretch, one-piece Inner Fit Sleeve lasted underneath the insole board to provide a secure fit with no tongue slippage, enveloping the foot in comfort and control. The external FlexGrid MLC cage system adds structure to the upper and locks in the foot as you lace up, offering medial and lateral support and motion control through the swing. FJ Fury also generates custom comfort with an OrthoLite Impressions FitBed, comprised of two densities of foam – an Open Cell PU Foam that maintains its mechanical properties and cushion throughout its life cycle, and an Impressions Foam that takes an impression of your foot, creating a custom fit.
The all-new D3 Outsole on FJ Fury ensures a solid, rigid platform for lateral in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU and Dynamic Low Profile Pulsar Cleats deliver heel-to-toe walking flexibility and crouch flex when reading putts, providing the most flexible, green-friendly cleat on the market.
FJ Fury’s athletic inspired upper features a full grain, waterproof leather upper, waterproof membrane and a vented toe for breathability, coated for protection.
FJ Fury is engineered and designed to provide the ultimate athletic performance. Tour players have already made the switch to incorporate FJ Fury in practice and in play at tournaments around the world.
“I put these into play immediately because they look and feel so athletic,” said Rafa Cabrera Bello. “I’m amazed that a shoe that is so comfortable can also offer so much stability.”
“I’m into my fitness so I love the athletic look,” said Brandon Stone. “I’m amazed with the breathability.”
Available from February 20 ($329 with Boa; $299 with lace), the FJ Fury will be offered in navy/white laced, black/red laced and white/navy/orange Boa. For more information, visit http://www.footjoy.com.au